A new UNIFAB campaign is being launched this summer to alert the public to the environmental, social, health and economic consequences of counterfeiting.
A strong message, carried by the organization’s ambassadors, to inform, raise awareness and encourage consumers to change their consumption habits.
Counterfeiting represents a multiple scourge, impacting various sectors, threatening the know-how and intellectual property of companies, and compromising the health of consumers while generating major ecological costs.
Intellectual Property protection is essential to defend innovation. It rewards the efforts of innovators and provides them with the means to fight counterfeiters and unfair practices.
For more information: https://www.unifab.com/operation-de-sensibilisation-des-consommateurs-2/